BODYAMR runway model wearing a black pleated mini dress with a sheer neckline, sculptural gold collar and gold ankle cuff.

BODYAMR runway model wearing a black sheer halter-neck evening gown with a dramatic thigh slit and flowing skirt.

BODYAMR runway model in a fluid ivory plunging-neckline evening gown cinched with a narrow gold belt.

BODYAMR runway model in an asymmetric black evening gown with a gold waist belt and sculptural gold embellishments along one leg.

BODYAMR runway model wearing a fitted black sequinned evening gown with a plunging V neckline and floor-length silhouette.

BODYAMR runway model in a voluminous ivory flowing gown with a plunging neckline and contrasting black waistband.

COLLECTIONS CREATIVE DIRECTOR CELEBRITIES

BODYAMR

PERFORMANCES COLLABORATIONS PRESS

BODYAMR

FASHION
AS SPECTACLE

LONDON FASHION ARCHIVE

EXPLORE THE ARCHIVE ⟶

THE CREATIVE DIRECTOR

AMR ALI

Amr Ali is a British-born Omani fashion designer and founder of BODYAMR. In November 2006, Gulf News described him as the first Omani to establish a place in international fashion. His London label began in 2002 and presented ready-to-wear at London Fashion Week in 2005; a BODYAMR dress was selected for a British Fashion Council campaign. His creative practice spans fashion, interiors, art and image-making.

OMANI FASHION / THE INTERNATIONAL STORY ↗

DISCOVER AMR ⟶

03 / THE RUNWAY

THE COLLECTIONS

BODYAMR COLLECTION ARCHIVE · 2002—2013

BODYAMR 2012 studio fashion collection, five models in sculptural black and white eveningwear by Omani designer Amr Ali.

BODYAMR 2012 — VIEW COLLECTION ↗

BODYAMR runway campaign: model in a black sculptural cutout evening gown with asymmetric draping and a high slit on a gold-lit catwalk.

COLLECTION 2011 — VIEW COLLECTION ↗

BODYAMR Resort 2011 fashion collection — black sculptural evening dress by Omani designer Amr Ali

RESORT 2011 — VIEW COLLECTION ↗

BODYAMR Collection 2010 — model in white draped two-piece eveningwear with a flowing long skirt, by Omani fashion designer Amr Ali.

COLLECTION 2010 — VIEW COLLECTION ↗

AUTUMN / WINTER 2010 — VIEW COLLECTION ↗

BODYAMR Collection 2009 — blush-pink draped top with black harem trousers, fashion archive by Omani designer Amr Ali

COLLECTION 2009 — VIEW COLLECTION ↗

BODYAMR Spring Summer 2008 lookbook, ivory ensemble

SPRING SUMMER 08 — VIEW COLLECTIONS ↗

BODYAMR Collection 2006 — British Fashion Council London Fashion Week promotional campaign with navy open-back dress and Union Jack

COLLECTION 2006 — VIEW COLLECTION ↗

BODYAMR Collection 2003 — black sculptural sheer veil look and sunglasses by Omani designer Amr Ali

BODYAMR — COLLECTION 2003 · VIEW ↗

BODYAMR Collection 2002 — turquoise satin and burgundy skirt, backstage image by Omani designer Amr Ali

BODYAMR — COLLECTION 2002 · VIEW ↗

THE MOVING ARCHIVE

RUNWAY MOMENTS

AUTUMN / WINTER 2011 · LONDON

01 / 03

02 / THE ICONS

WORN BY ICONS

THE BODYAMR CELEBRITY ARCHIVE

EXPLORE MORE 17 PHOTOGRAPHS ↗

Florence Welch performing live in a flowing BODYAMR dress with ensemble dancers and a theatrical stage set — 01 / FLORENCE WELCH — BODYAMR

Florence Welch performing live in BODYAMR with a billowing cream dress and dramatic red stage lights — 02 / FLORENCE WELCH — BODYAMR

Florence Welch onstage wearing BODYAMR in an atmospheric concert performance — 03 / FLORENCE WELCH — BODYAMR

Florence Welch — Florence + The Machine in BODYAMR batwing chiffon — 04 / FLORENCE WELCH — BODYAMR

Florence Welch performing in BODYAMR — 05 / FLORENCE WELCH — BODYAMR

BODYAMR × Beyoncé fashion image with a white draped gown in front of the Egyptian pyramids — 06 / BEYONCÉ — BODYAMR

Kylie Minogue in BODYAMR — performance photograph 1 — 07 / KYLIE MINOGUE — BODYAMR

Kylie Minogue in BODYAMR — performance photograph 2 — 08 / KYLIE MINOGUE — BODYAMR

Kylie Minogue in BODYAMR — performance photograph 3 — 09 / KYLIE MINOGUE — BODYAMR

Florence Welch performing in BODYAMR — image 1 — 10 / FLORENCE WELCH — BODYAMR

Florence Welch performing in BODYAMR — image 2 — 11 / FLORENCE WELCH — BODYAMR

Florence Welch performing in BODYAMR — image 3 — 12 / FLORENCE WELCH — BODYAMR

Florence Welch performing in BODYAMR — image 4 — 13 / FLORENCE WELCH — BODYAMR

Florence Welch performing in a white BODYAMR gown under blue concert lighting

14 / FLORENCE WELCH — BODYAMR

Whitney Houston wearing a black BODYAMR gown in concert, image 1 — 15 / WHITNEY HOUSTON — BODYAMR

Whitney Houston wearing a black BODYAMR gown in concert, image 2 — 16 / WHITNEY HOUSTON — BODYAMR

Paloma Faith performing in a turquoise BODYAMR dress with feathered headpiece

17 / PALOMA FAITH — BODYAMR

BODYAMR / MOVING IMAGE ARCHIVE

IN MOTION

Beyoncé — Ave Maria

2009 · LIVE PERFORMANCE ARCHIVE

Florence + The Machine

15 OCTOBER 2010 · THE ELLEN DEGENERES SHOW

Kylie Minogue — All The Lovers

2010 · LIVE PERFORMANCE ARCHIVE

BODYAMR — Archive Video

DATE TO BE VERIFIED · ARCHIVE FILM

BODYAMR — Archive Film

TITLE & DATE AWAITING VERIFICATION

Dannii Minogue — So Under Pressure

2006 · MUSIC VIDEO · DIRECTED BY PHIL GRIFFIN

Alejandro Sanz — Desde Cuándo (Eva Longoria)

23 DECEMBER 2009 · MUSIC VIDEO

Cheryl Cole — Parachute

31 JANUARY 2010 · MUSIC VIDEO

VIEW ALL FILMS ↗

BODYAMR / THE MOVING IMAGE ARCHIVE

FASHION FILM PROJECTS

Independent film and photographic collaborations — an exploration of image-making beyond the runway.

SPECIAL FEATURE / 01 / FASHION FILM · 2009–2010

EMMA SUMMERTON FOR BODYAMR

SPRING / SUMMER 2010

Spring / Summer 2010 — an independent fashion film by Emma Summerton for BODYAMR. Produced and premiered in 2009 at Somerset House, London. Emma Summerton stars in the film and co-directed and photographed it with Tony Notarberardino. Music collaboration: Donna McKevitt.

EXPLORE IN MOTION ↗

02 / PHOTOGRAPHIC COLLABORATION / 2005