BODYAMR pleated black mini-dress with a gold collar on the fashion runway

BODYAMR Fashion as Spectacle runway look 2

BODYAMR Fashion as Spectacle — new runway look 2

BODYAMR Fashion as Spectacle — new runway look 6

BODYAMR Fashion as Spectacle — new runway look 7

BODYAMR Fashion as Spectacle — new runway look 8

BODYAMR Fashion as Spectacle — new runway look 9

COLLECTIONS CREATIVE DIRECTOR CELEBRITIES

PERFORMANCES COLLABORATIONS PRESS

BODYAMR

FASHION
AS SPECTACLE

LONDON FASHION ARCHIVE

EXPLORE THE ARCHIVE ⟶

THE CREATIVE DIRECTOR

AMR ALI

Amr Ali is a British-born Omani fashion designer, creative director and interior designer. Founder of BODYAMR and creative director of AMR Studio, his work spans fashion, interiors, art and image-making, connecting Oman and the Middle East with an international creative world.

DISCOVER AMR ⟶

03 / THE RUNWAY

THE COLLECTIONS

BODYAMR RUNWAY SEASONS · 2008—2013

BODYAMR 01 / COLLECTION ARCHIVE

COLLECTION 2013 — VIEW COLLECTIONS ↗

BODYAMR Resort 2012 — black evening dress fashion collection

RESORT 2012 — VIEW COLLECTIONS ↗

BODYAMR 03 / EDITORIAL COLLECTION

COLLECTION 2011 — VIEW COLLECTIONS ↗

BODYAMR Spring Summer 2008 lookbook, ivory ensemble

SPRING SUMMER 08 — VIEW COLLECTIONS ↗

BODYAMR first collection 2004 runway

FIRST COLLECTION 2004 — VIEW COLLECTION ↗

BODYAMR Emma Summerton Polaroid Collection

EMMA SUMMERTON POLAROIDS — VIEW COLLECTION ↗

02 / THE ICONS

WORN BY ICONS

THE BODYAMR CELEBRITY ARCHIVE

BODYAMR celebrity fashion editorial photograph 1 — 01 / BODYAMR ICONS

BODYAMR celebrity fashion editorial photograph 2 — 02 / BODYAMR ICONS

BODYAMR celebrity fashion editorial photograph 7 — 05 / BODYAMR ICONS

BODYAMR celebrity fashion editorial photograph 8 — 06 / BODYAMR ICONS

Florence Welch — Florence + The Machine in BODYAMR batwing chiffon — FLORENCE + THE MACHINE — BODYAMR

Florence Welch performing in BODYAMR — FLORENCE WELCH — BODYAMR

BODYAMR celebrity fashion editorial photograph 5 — 03 / BODYAMR ICONS

Kylie Minogue in BODYAMR — performance photograph 1 — 07 / KYLIE MINOGUE — BODYAMR

Kylie Minogue in BODYAMR — performance photograph 2 — 08 / KYLIE MINOGUE — BODYAMR

Kylie Minogue in BODYAMR — performance photograph 3 — 09 / KYLIE MINOGUE — BODYAMR

Florence Welch performing in BODYAMR — image 1 — FLORENCE WELCH · FLORENCE + THE MACHINE — BODYAMR

Florence Welch performing in BODYAMR — image 2 — FLORENCE WELCH · FLORENCE + THE MACHINE — BODYAMR

Florence Welch performing in BODYAMR — image 3 — FLORENCE WELCH · FLORENCE + THE MACHINE — BODYAMR

Florence Welch performing in BODYAMR — image 4 — FLORENCE WELCH · FLORENCE + THE MACHINE — BODYAMR

Florence Welch performing in a white BODYAMR gown under blue concert lighting

FLORENCE WELCH · FLORENCE + THE MACHINE — BODYAMR

Whitney Houston wearing a black BODYAMR gown in concert, image 1 — Whitney Houston / BODYAMR

Whitney Houston wearing a black BODYAMR gown in concert, image 2 — Whitney Houston / BODYAMR

Paloma Faith performing in a turquoise BODYAMR dress with feathered headpiece

PALOMA FAITH — PERFORMING / BODYAMR

BODYAMR / MOVING IMAGE ARCHIVE01 / LIVE PERFORMANCE

IN MOTION

BEYONCÉ — AVE MARIA

I AM... WORLD TOUR · LIVE PERFORMANCE

Beyoncé — Ave Maria

I Am… World Tour · 7 November 2009

Custom made for Beyoncé by BODYAMR Studio, London.

ARCHIVE FILM / HD03:20 · SOUND ON

BODYAMR / MOVING IMAGE ARCHIVE02 / LIVE PERFORMANCE

FLORENCE + THE MACHINE — DOG DAYS ARE OVER

MTV VIDEO MUSIC AWARDS · 12 SEPTEMBER 2010

Florence + The Machine — Dog Days Are Over

MTV Video Music Awards · 12 September 2010

Custom made for Florence Welch by BODYAMR Studio, London.

ARCHIVE FILM03:44 · SOUND ON

BODYAMR / MOVING IMAGE ARCHIVE03 / LIVE PERFORMANCE

FLORENCE + THE MACHINE — DOG DAYS ARE OVER

THE ELLEN DEGENERES SHOW · WEARING BODYAMR

15 OCTOBER 2010

Florence + The Machine — Dog Days Are Over

The Ellen DeGeneres Show · 15 October 2010

Custom made for Florence Welch by BODYAMR Studio, London.

ARCHIVE FILM03:42 · SOUND ON

BODYAMR / MOVING IMAGE ARCHIVE04 / LIVE PERFORMANCE

KYLIE MINOGUE — ALL THE LOVERS

HEY HEY IT’S SATURDAY · WEARING BODYAMR

21 JULY 2010

Kylie Minogue — All The Lovers

Hey Hey It’s Saturday · 21 July 2010

Custom made for Kylie Minogue by BODYAMR Studio, London.

ARCHIVE FILM03:34 · SOUND ON

THE BODYAMR ARCHIVE

RED CARPET

Worn in the spotlight.

BODYAMR black evening gown photographed on a red carpet

JODIE KIDD IN BODYAMR

Katy Perry / BODYAMR

KATY PERRY / BODYAMR

Katy Perry / BODYAMR

KATY PERRY / BODYAMR

Katy Perry / BODYAMR

KATY PERRY / BODYAMR

CLAUDIA SCHIFFER in BODYAMR — red carpet archive

CLAUDIA SCHIFFER IN BODYAMR

BODYAMR navy evening gown at the British Fashion Awards

TARA PALMER-TOMKINSON IN BODYAMR

BODYAMR red carpet archive — awards ceremony, black evening gown

Juliette Lewis in BODYAMR at the 2006 MTV European Music Awards in Copenhagen

JULIETTE LEWIS / BODYAMR

Cheryl Cole in white and gold BODYAMR gown on The X Factor

CHERYL COLE IN BODYAMR

Juliette Lewis in burgundy BODYAMR dress at the Yves Saint Laurent Serpentine Gallery summer party

JULIETTE LEWIS — YVES SAINT LAURENT SERPENTINE GALLERY PARTY

KELLY OSBOURNE in BODYAMR — red carpet archive

KELLY OSBOURNE — OSCARS

BODYAMR red carpet — Golden Glamour

MILLA JOVOVICH — RESIDENT EVIL PREMIERE

DANNII MINOGUE in BODYAMR — red carpet archive

DANNII MINOGUE — BODYAMR RUNWAY SHOW, 2006

BODYAMR turquoise embellished dress with sheer floor-length skirt, Cosmopolitan Ultimate Women Awards 2010

BODYAMR ivory floor-length draped evening gown with plunging neckline on the red carpet

BODYAMR Hollywood Domino red carpet, black and ivory gown shown alongside its matching group photograph

BODYAMR cobalt blue slit gown styled with a black jacket at an evening event

Kylie Minogue in a coral gown at a red carpet event — BODYAMR celebrity archive

KYLIE MINOGUE IN BODYAMR

BODYAMR black evening gown at a red-carpet premiere, two views together of the full look

BODYAMR evening gown with metallic gold bodice and pale-grey flowing skirt at the National Television Awards

BODYAMR red carpet archive — British Heart Foundation event, evening gown

Rhona Mitra in pale pink BODYAMR gown at InStyle Warner Bros event

RHONA MITRA

Dannii Minogue in black and white BODYAMR ensemble at a promotional event

DANNII MINOGUE

BODYAMR ivory satin and navy draped evening gown at Glamour red carpet

BODYAMR glamorous black and gold red carpet portrait

Florence Welch in BODYAMR — image 5

Florence Welch

Florence Welch in BODYAMR — image 6

Florence Welch

Florence Welch in BODYAMR — image 7

Florence Welch

Beyoncé in Cairo wearing BODYAMR

Gillian Anderson at the Oscars wearing BODYAMR

Jodie Kidd wearing BODYAMR

Jade Ewen wearing BODYAMR at the BRIT Awards 2010, white draped backless dress — JADE EWEN / BODYAMR · BRIT AWARDS 2010

01 / 04

01 / THE IMAGES

EDITORIAL PHOTOGRAPHY

THE BODYAMR IMAGE-MAKERS ARCHIVE

VOGUE RUSSIA — BODYAMR · Fashion editorial, BODYAMR

VOGUE RUSSIABODYAMR ARCHIVE

BODYAMR · Fashion editorial

HARRODS · LONDON — Designer Room · The helicopter campaign, BODYAMR

HARRODS · LONDONBODYAMR ARCHIVE

Designer Room · The helicopter campaign

34 MAGAZINE — Desert editorial · BODYAMR, BODYAMR

34 MAGAZINEBODYAMR ARCHIVE

Desert editorial · BODYAMR

34 MAGAZINE — Coastal editorial · BODYAMR, BODYAMR

34 MAGAZINEBODYAMR ARCHIVE

Coastal editorial · BODYAMR

VOGUE ITALIA — Short and Tiny · Steven Klein, BODYAMR

VOGUE ITALIABODYAMR ARCHIVE

Short and Tiny · Steven Klein

HARRODS — Gold kaftan · Designer Studio, BODYAMR

HARRODSBODYAMR ARCHIVE

Gold kaftan · Designer Studio

EMMA SUMMERTON — POLAROIDS

EMMA SUMMERTON — BODYAMR · Polaroid study I, BODYAMR

EMMA SUMMERTONBODYAMR ARCHIVE

BODYAMR · Polaroid study I

EMMA SUMMERTON — BODYAMR · Polaroid study II, BODYAMR

EMMA SUMMERTONBODYAMR ARCHIVE

BODYAMR · Polaroid study II

EMMA SUMMERTON03 / RESERVED

BODYAMR fashion editorial with fur outfit in a marble hall

VOGUE RUSSIABODYAMR ARCHIVE

Fur & Marble · Editorial

VOGUE — The forest editorial, BODYAMR

VOGUE GERMANYBODYAMR ARCHIVE

The Forest Editorial

TATLER — BODYAMR · White kaftan editorial, BODYAMR

TATLERBODYAMR ARCHIVE

Signature BODYAMR Kaftan

05 / IN PRINT

PRESS & ARCHIVE

EDITORIALS · REVIEWS · INTERNATIONAL FASHION COVERAGE

JALOUSE — BODYAMR

JALOUSE — BODYAMR

Vogue Spy, In the Fold — original BODYAMR fashion press clipping

VOGUE SPY — IN THE FOLD

NET A PORTER BODYAMR PROFILE 2008

Emirates Woman Sultan of Style — BODYAMR magazine spread, right-hand page

INTERNATIONAL PRESS

Harper's and Queen — Brief History, BODYAMR 2005

HARPER’S & QUEEN — BODYAMR 2005

British Vogue — Brace Yourself, BODYAMR exclusive, 2008

BRITISH VOGUE — BRACE YOURSELF

VOGUE ITALIA — BODYAMR

VOGUE ITALIA — BODYAMR

BODYAMR style and fashion editorial media clipping

STAR STYLE — HOT IN

BODYAMR fashion press feature from the Vogue archive

VOGUE — KYLIE MINOGUE

BODYAMR international fashion press magazine clipping

EVENING STANDARD

THE HIT LIST — BODYAMR

THE HIT LIST — BODYAMR

RISING STAR — AMR ALI

SHOWWEEK — BODYAMR

SHOWWEEK — BODYAMR

Emirates Woman — BODYAMR Master of Modernity fashion press page 114, 2007

Emirates Woman — BODYAMR Master of Modernity fashion press page 115, 2007

EMIRATES WOMAN — MASTER OF MODERNITY

The National — From Photography to Fashion, feature on BODYAMR and Amr Ali

THE NATIONAL — FROM PHOTOGRAPHY TO FASHION

Jumeirah Beach Magazine — Sultan of Style — BODYAMR

JUMEIRAH BEACH MAGAZINE — SULTAN OF STYLE

Rochelle in BODYAMR — refined magazine page

ROCHELLE — BODYAMR

EXPLORE MORE PRESS ↗

EXPLORE MORE PRESS ↗

04 / BEYOND THE RUNWAY

PERFORMANCES & COLLABORATIONS

MOVEMENT / MUSIC / CREATIVE PARTNERSHIPS

Sony laptop case / BODYAMR — studio-supplied archive material; date and retail distribution not independently verified — SONY LAPTOP CASE — BODYAMR STUDIO ARCHIVE

BODYAMR — HARRODS — HARRODS

BODYAMR — HARRODS VANGUARD — HARRODS VANGUARD

BODYAMR — CHRISTIAN LOUBOUTIN — BODYAMR × CHRISTIAN LOUBOUTIN — A COLLECTION OF DESIRE

BODYAMR × Harvey Nichols advertising campaign photograph 01 of 3

BODYAMR × Harvey Nichols advertising campaign photograph 02 of 3

Kylie Minogue / Lexus — studio archive image; BODYAMR campaign credit not independently verified — KYLIE MINOGUE / LEXUS — STUDIO ARCHIVE IMAGE

BODYAMR and Zara Martin Elephant — Elephant Parade London 2010 — BODYAMR & ZARA MARTIN — ELEPHANT PARADE · LONDON 2010

BODYAMR for Florence + The Machine — MTV Video Music Awards performance

BODYAMR bespoke performance costume design for Caudwell charity, 2003

Beyoncé — BODYAMR studio design study; commission and event attribution not established

BODYAMR bespoke costume study for Florence and the Machine

Kylie Minogue — BODYAMR studio design study; commission not established

Rihanna — BODYAMR studio design study; commission not established

BODYAMR — COLLABORATIONS & STUDIO ARCHIVE

Mercedes-Benz and BODYAMR collaboration

Sony laptop case / BODYAMR — studio-supplied archive material; date and retail distribution not independently verified

Christian Louboutin and BODYAMR collaboration

FASHION / DESIGN / CULTURE

COLLABORATIONS

EXPLORE THE ARCHIVE ↗

Selected creative collaborations and studio archive materials. Design studies illustrate creative work; they do not establish a commissioned or publicly worn garment.

VIEW THE COMPLETE ARCHIVE ↗

SONY · CHRISTIAN LOUBOUTIN · MERCEDES-BENZ · HARRODS · AMOUAGE · HARVEY NICHOLS

01
COLLECTIONS 02
CREATIVE DIRECTOR 03
CELEBRITIES 04
PERFORMANCES 05
COLLABORATIONS 06
PRESS & ARCHIVE