BODYAMR pleated black mini-dress with a gold collar on the fashion runway

BODYAMR Fashion as Spectacle runway look 2

BODYAMR Fashion as Spectacle — new runway look 2

BODYAMR Fashion as Spectacle — new runway look 6

BODYAMR Fashion as Spectacle — new runway look 7

BODYAMR Fashion as Spectacle — new runway look 8

BODYAMR Fashion as Spectacle — new runway look 9

COLLECTIONS CREATIVE DIRECTOR CELEBRITIES

PERFORMANCES COLLABORATIONS PRESS

BODYAMR

FASHION
AS SPECTACLE

LONDON 2000 — 2015

EXPLORE THE ARCHIVE ⟶

THE CREATIVE DIRECTOR

AMR ALI

Pioneering Omani and British Arab fashion designer. The founder of BODYAMR brought a Gulf Arab point of view to London Fashion Week, bringing together fashion, art, performance and culture.

DISCOVER AMR ⟶

03 / THE RUNWAY

THE COLLECTIONS

BODYAMR RUNWAY SEASONS · 2010—2013

BODYAMR 01 / COLLECTION ARCHIVE

COLLECTION 2013 — VIEW COLLECTIONS ↗

BODYAMR 02 / STUDIO COLLECTION

COLLECTION 2012 — VIEW COLLECTIONS ↗

BODYAMR Resort 2012 — black evening dress fashion collection

RESORT 2012 — VIEW COLLECTIONS ↗

BODYAMR 03 / EDITORIAL COLLECTION

COLLECTION 2011 — VIEW COLLECTIONS ↗

BODYAMR catwalk with BODYAMR branding

COLLECTION 2010 — VIEW COLLECTIONS ↗

02 / THE ICONS

WORN BY ICONS

THE BODYAMR CELEBRITY ARCHIVE

BODYAMR celebrity fashion editorial photograph 1 — 01 / BODYAMR ICONS

BODYAMR celebrity fashion editorial photograph 2 — 02 / BODYAMR ICONS

BODYAMR celebrity fashion editorial photograph 5 — 03 / BODYAMR ICONS

BODYAMR celebrity fashion editorial photograph 6 — 04 / BODYAMR ICONS

BODYAMR celebrity fashion editorial photograph 7 — 05 / BODYAMR ICONS

BODYAMR celebrity fashion editorial photograph 8 — 06 / BODYAMR ICONS

Kylie Minogue in BODYAMR — performance photograph 1 — 07 / KYLIE MINOGUE — BODYAMR

Kylie Minogue in BODYAMR — performance photograph 2 — 08 / KYLIE MINOGUE — BODYAMR

Kylie Minogue in BODYAMR — performance photograph 3 — 09 / KYLIE MINOGUE — BODYAMR

BODYAMR Worn by Icons — colour-corrected editorial photograph in an ivory gown against red drapery

Florence Welch performing in BODYAMR — FLORENCE WELCH — BODYAMR

Florence Welch — Florence + The Machine in BODYAMR batwing chiffon — FLORENCE + THE MACHINE — BODYAMR

THE BODYAMR ARCHIVE

RED CARPET

Worn in the spotlight.

BODYAMR black evening gown photographed on a red carpet

Katy Perry in BODYAMR at the 2009 MTV EMA Awards, wearing a nude mini dress and matching nude pumps while pulling the MTV trophy.

Katy Perry — BODYAMR, MTV EMA Berlin 2009, Old Hollywood fur stole editorial variation

Katy Perry wearing a beige BODYAMR pantsuit on a city sidewalk

BODYAMR navy evening gown at the British Fashion Awards

CLAUDIA SCHIFFER in BODYAMR — red carpet archive

KELLY OSBOURNE in BODYAMR — red carpet archive

Kylie Minogue in a coral gown at a red carpet event — BODYAMR celebrity archive

BODYAMR red carpet — Golden Glamour

DANNII MINOGUE in BODYAMR — red carpet archive

BODYAMR red carpet archive — British Heart Foundation event, evening gown

BODYAMR red carpet archive — awards ceremony, black evening gown

Juliette Lewis in BODYAMR at the 2006 MTV European Music Awards in Copenhagen

01 / 04

01 / THE IMAGES

EDITORIAL PHOTOGRAPHY

THE BODYAMR IMAGE-MAKERS ARCHIVE

Cindy Crawford in BODYAMR fashion editorial for Vogue

BODYAMR orange satin couture dress in fashion editorial photograph

BODYAMR fashion editorial with fur outfit in a marble hall

Florence Welch BODYAMR editorial

Georgina Grenville in a silver BODYAMR evening dress for a fashion editorial

BODYAMR fashion editorial photographed for Tatler, model in a white dress

BODYAMR gold kaftan fashion photography

BODYAMR Harper's Bazaar hotel fashion editorial photograph

BODYAMR blue couture gown beside a helicopter in London — Harrods fashion campaign

BODYAMR icy editorial portrait of a blonde model reclining on silver-blue fabric

Kelis in BODYAMR fur and ivory eveningwear beside a panoramic window

05 / IN PRINT

PRESS & ARCHIVE

EDITORIALS · REVIEWS · INTERNATIONAL FASHION COVERAGE

JALOUSE — BODYAMR

JALOUSE — BODYAMR

Vogue Spy, In the Fold — original BODYAMR fashion press clipping

VOGUE SPY — IN THE FOLD

Harper's and Queen — Brief History, BODYAMR 2005

HARPER’S & QUEEN — BODYAMR 2005

British Vogue — Brace Yourself, BODYAMR exclusive, 2008

BRITISH VOGUE — BRACE YOURSELF

VOGUE ITALIA — BODYAMR

VOGUE ITALIA — BODYAMR

BODYAMR fashion press feature from the Vogue archive

VOGUE — KYLIE MINOGUE

BODYAMR style and fashion editorial media clipping

STAR STYLE — HOT IN

BODYAMR international fashion press magazine clipping

EVENING STANDARD

THE HIT LIST — BODYAMR

THE HIT LIST — BODYAMR

RISING STAR — AMR ALI

Emirates Woman Sultan of Style — BODYAMR magazine spread, right-hand page

INTERNATIONAL PRESS

NET A PORTER BODYAMR PROFILE 2008

SHOWWEEK — BODYAMR

SHOWWEEK — BODYAMR

Emirates Woman — BODYAMR Master of Modernity fashion press page 114, 2007

Emirates Woman — BODYAMR Master of Modernity fashion press page 115, 2007

EMIRATES WOMAN — MASTER OF MODERNITY

The National — From Photography to Fashion, feature on BODYAMR and Amr Ali

THE NATIONAL — FROM PHOTOGRAPHY TO FASHION

Jumeirah Beach Magazine — Sultan of Style — BODYAMR

This is some text inside of a div block.

Rochelle in BODYAMR — refined magazine page

ROCHELLE — BODYAMR

EXPLORE MORE PRESS ↗

EXPLORE MORE PRESS ↗

04 / BEYOND THE RUNWAY

PERFORMANCES & COLLABORATIONS

MOVEMENT / MUSIC / CREATIVE PARTNERSHIPS

BODYAMR — HARRODS — HARRODS

BODYAMR — HARRODS VANGUARD — HARRODS VANGUARD

BODYAMR — CHRISTIAN LOUBOUTIN — BODYAMR × CHRISTIAN LOUBOUTIN — A COLLECTION OF DESIRE

BODYAMR × Harvey Nichols advertising campaign photograph 01 of 3

BODYAMR × Harvey Nichols advertising campaign photograph 02 of 3

LEXUS × KYLIE × BODYAMR campaign photograph — LEXUS × KYLIE × BODYAMR

BODYAMR × Elephant Parade London sculpture outside Harrods — BODYAMR × ELEPHANT PARADE — HARRODS LONDON

BODYAMR for Florence + The Machine — MTV Video Music Awards performance

BODYAMR bespoke performance costume design for Caudwell charity, 2003

BODYAMR bespoke gown design for Beyoncé, Cairo

BODYAMR bespoke costume study for Florence and the Machine

BODYAMR stage costume design illustration for Kylie Minogue

BODYAMR bespoke performance costume illustration for Rihanna

01
COLLECTIONS 02
CREATIVE DIRECTOR 03
CELEBRITIES 04
PERFORMANCES 05
COLLABORATIONS 06
PRESS & ARCHIVE