BODYAMR pleated black mini-dress with a gold collar on the fashion runway
BODYAMR Fashion as Spectacle runway look 2
BODYAMR Fashion as Spectacle — new runway look 2
BODYAMR Fashion as Spectacle — new runway look 6
BODYAMR Fashion as Spectacle — new runway look 7
BODYAMR Fashion as Spectacle — new runway look 8
BODYAMR Fashion as Spectacle — new runway look 9
COLLECTIONSCREATIVE DIRECTORCELEBRITIES
PERFORMANCESCOLLABORATIONSPRESS
BODYAMR

FASHION
AS SPECTACLE

LONDON 2000 — 2015
EXPLORE THE ARCHIVE ⟶
THE CREATIVE DIRECTOR

AMR ALI

Pioneering Omani and British Arab fashion designer. The founder of BODYAMR brought a Gulf Arab point of view to London Fashion Week, bringing together fashion, art, performance and culture.

DISCOVER AMR ⟶

03 / THE RUNWAY

THE COLLECTIONS

BODYAMR RUNWAY SEASONS · 2008—2013

BODYAMR 01 / COLLECTION ARCHIVE

COLLECTION 2013 — VIEW COLLECTIONS ↗

BODYAMR Resort 2012 — black evening dress fashion collection

RESORT 2012 — VIEW COLLECTIONS ↗

BODYAMR 03 / EDITORIAL COLLECTION

COLLECTION 2011 — VIEW COLLECTIONS ↗

BODYAMR Spring Summer 2008 lookbook, ivory ensemble

SPRING SUMMER 08 — VIEW COLLECTIONS ↗

02 / THE ICONS

WORN BY ICONS

THE BODYAMR CELEBRITY ARCHIVE

BODYAMR celebrity fashion editorial photograph 1
01 / BODYAMR ICONS

“BODYAMR. He is amazing. I’ve worn so many of his dresses…”

FLORENCE WELCH · FLORENCE + THE MACHINE · W MAGAZINE

BODYAMR celebrity fashion editorial photograph 2
02 / BODYAMR ICONS
BODYAMR celebrity fashion editorial photograph 7
05 / BODYAMR ICONS
BODYAMR celebrity fashion editorial photograph 8
06 / BODYAMR ICONS
Florence Welch — Florence + The Machine in BODYAMR batwing chiffon
FLORENCE + THE MACHINE — BODYAMR
Florence Welch performing in BODYAMR
FLORENCE WELCH — BODYAMR
BODYAMR celebrity fashion editorial photograph 5
03 / BODYAMR ICONS
Kylie Minogue in BODYAMR — performance photograph 1
07 / KYLIE MINOGUE — BODYAMR

“BODYAMR IS ONE OF MY FAVORITE DESIGNERS”

KYLIE MINOGUE · ES MAGAZINE

Kylie Minogue in BODYAMR — performance photograph 2
08 / KYLIE MINOGUE — BODYAMR
Kylie Minogue in BODYAMR — performance photograph 3
09 / KYLIE MINOGUE — BODYAMR
BODYAMR celebrity fashion editorial photograph 6
04 / BODYAMR ICONS
BODYAMR Worn by Icons — colour-corrected editorial photograph in an ivory gown against red drapery

10 / BODYAMR — WORN BY ICONS

THE BODYAMR ARCHIVE

RED CARPET

Worn in the spotlight.

BODYAMR black evening gown photographed on a red carpet
JODIE KIDD IN BODYAMR
Katy Perry in BODYAMR at the 2009 MTV EMA Awards, wearing a nude mini dress and matching nude pumps while pulling the MTV trophy.
KATY PERRY WEARING BODYAMR
Katy Perry — BODYAMR, MTV EMA Berlin 2009, Old Hollywood fur stole editorial variation
KATY PERRY WEARING BODYAMR
Katy Perry wearing a beige BODYAMR pantsuit on a city sidewalk
TARA PALMER-TOMKINSON IN BODYAMR
CLAUDIA SCHIFFER in BODYAMR — red carpet archive
CLAUDIA SCHIFFER IN BODYAMR
BODYAMR navy evening gown at the British Fashion Awards
ERIN O’CONNOR IN BODYAMR
BODYAMR red carpet archive — awards ceremony, black evening gown
Juliette Lewis in BODYAMR at the 2006 MTV European Music Awards in Copenhagen
JULIETTE LEWIS IN BODYAMR
Cheryl Cole in white and gold BODYAMR gown on The X Factor
CHERYL COLE IN BODYAMR
Juliette Lewis in burgundy BODYAMR dress at the Yves Saint Laurent Serpentine Gallery summer party
JULIETTE LEWIS IN BODYAMR
KELLY OSBOURNE in BODYAMR — red carpet archive
KELLY OSBOURNE IN BODYAMR
Kylie Minogue in a coral gown at a red carpet event — BODYAMR celebrity archive
KYLIE MINOGUE IN BODYAMR
BODYAMR red carpet — Golden Glamour
MILLA JOVOVICH IN BODYAMR
DANNII MINOGUE in BODYAMR — red carpet archive
DANNII MINOGUE IN BODYAMR
BODYAMR turquoise embellished dress with sheer floor-length skirt, Cosmopolitan Ultimate Women Awards 2010
BODYAMR ivory floor-length draped evening gown with plunging neckline on the red carpet
BODYAMR Hollywood Domino red carpet, black and ivory gown shown alongside its matching group photograph
BODYAMR cobalt blue slit gown styled with a black jacket at an evening event
BODYAMR black evening gown at a red-carpet premiere, two views together of the full look
BODYAMR evening gown with metallic gold bodice and pale-grey flowing skirt at the National Television Awards
BODYAMR red carpet archive — British Heart Foundation event, evening gown
Rhona Mitra in pale pink BODYAMR gown at InStyle Warner Bros event
RHONA MITRA
Dannii Minogue in black and white BODYAMR ensemble at a promotional event
DANNII MINOGUE
BODYAMR ivory satin and navy draped evening gown at Glamour red carpet
BODYAMR glamorous black and gold red carpet portrait
01 / 04

01 / THE IMAGES

EDITORIAL PHOTOGRAPHY

THE BODYAMR IMAGE-MAKERS ARCHIVE

VOGUE RUSSIA — BODYAMR · Fashion editorial, BODYAMR
VOGUE RUSSIABODYAMR ARCHIVE
BODYAMR · Fashion editorial
HARRODS · LONDON — Designer Room · The helicopter campaign, BODYAMR
HARRODS · LONDONBODYAMR ARCHIVE
Designer Room · The helicopter campaign
34 MAGAZINE — Desert editorial · BODYAMR, BODYAMR
34 MAGAZINEBODYAMR ARCHIVE
Desert editorial · BODYAMR
34 MAGAZINE — Coastal editorial · BODYAMR, BODYAMR
34 MAGAZINEBODYAMR ARCHIVE
Coastal editorial · BODYAMR
VOGUE ITALIA — Short and Tiny · Steven Klein, BODYAMR
VOGUE ITALIABODYAMR ARCHIVE
Short and Tiny · Steven Klein
HARRODS — Gold kaftan · Designer Studio, BODYAMR
HARRODSBODYAMR ARCHIVE
Gold kaftan · Designer Studio
EMMA SUMMERTON — POLAROIDS
EMMA SUMMERTON — BODYAMR · Polaroid study I, BODYAMR
EMMA SUMMERTONBODYAMR ARCHIVE
BODYAMR · Polaroid study I
EMMA SUMMERTON — BODYAMR · Polaroid study II, BODYAMR
EMMA SUMMERTONBODYAMR ARCHIVE
BODYAMR · Polaroid study II
EMMA SUMMERTON03 / RESERVED
BODYAMR fashion editorial with fur outfit in a marble hall
VOGUE RUSSIABODYAMR ARCHIVE
Fur & Marble · Editorial
VOGUE — The forest editorial, BODYAMR
VOGUE GERMANYBODYAMR ARCHIVE
The Forest Editorial
TATLER — BODYAMR · White kaftan editorial, BODYAMR
TATLERBODYAMR ARCHIVE
Signature BODYAMR Kaftan
EXPLORE THE EDITORIAL ARCHIVE ↗

05 / IN PRINT

PRESS & ARCHIVE

EDITORIALS · REVIEWS · INTERNATIONAL FASHION COVERAGE

JALOUSE — BODYAMR
JALOUSE — BODYAMR
Vogue Spy, In the Fold — original BODYAMR fashion press clipping
VOGUE SPY — IN THE FOLD
BODYAMR fashion designer profile — original magazine press clipping
NET A PORTER BODYAMR PROFILE 2008
Emirates Woman Sultan of Style — BODYAMR designer profile, magazine spread
Emirates Woman Sultan of Style — BODYAMR magazine spread, right-hand page
INTERNATIONAL PRESS
Harper's and Queen — Brief History, BODYAMR 2005
HARPER’S & QUEEN — BODYAMR 2005
British Vogue — Brace Yourself, BODYAMR exclusive, 2008
BRITISH VOGUE — BRACE YOURSELF
VOGUE ITALIA — BODYAMR
VOGUE ITALIA — BODYAMR
BODYAMR fashion press feature from the Vogue archive
VOGUE — KYLIE MINOGUE
BODYAMR style and fashion editorial media clipping
STAR STYLE — HOT IN
BODYAMR international fashion press magazine clipping
EVENING STANDARD
THE HIT LIST — BODYAMR
THE HIT LIST — BODYAMR
Rising Star — fashion magazine profile of Omani designer Amr Ali and BODYAMR
RISING STAR — AMR ALI
SHOWWEEK — BODYAMR
SHOWWEEK — BODYAMR
Emirates Woman — BODYAMR Master of Modernity fashion press page 114, 2007
Emirates Woman — BODYAMR Master of Modernity fashion press page 115, 2007
EMIRATES WOMAN — MASTER OF MODERNITY
The National — From Photography to Fashion, feature on BODYAMR and Amr Ali
THE NATIONAL — FROM PHOTOGRAPHY TO FASHION
Jumeirah Beach Magazine — Sultan of Style — BODYAMR
JUMEIRAH BEACH MAGAZINE — SULTAN OF STYLE
Rochelle in BODYAMR — refined magazine page
ROCHELLE — BODYAMR
EXPLORE MORE PRESS ↗
EXPLORE MORE PRESS ↗

04 / BEYOND THE RUNWAY

PERFORMANCES & COLLABORATIONS

MOVEMENT / MUSIC / CREATIVE PARTNERSHIPS

SONY × BODYAMR limited-edition laptop case advertisement showing both original leopard-print cases, 2010
SONY × BODYAMR — LIMITED EDITION LAPTOP CASE · SELFRIDGES / 2010
BODYAMR — HARRODS
HARRODS
BODYAMR — HARRODS VANGUARD
HARRODS VANGUARD
BODYAMR — CHRISTIAN LOUBOUTIN
BODYAMR × CHRISTIAN LOUBOUTIN — A COLLECTION OF DESIRE
BODYAMR × Harvey Nichols advertising campaign photograph 01 of 3BODYAMR × Harvey Nichols advertising campaign photograph 02 of 3BODYAMR × Harvey Nichols advertising campaign photograph 03 of 3

BODYAMR × HARVEY NICHOLS — ADVERTISING CAMPAIGN · THREE-PHOTO SERIES

LEXUS × KYLIE × BODYAMR campaign photograph
LEXUS × KYLIE × BODYAMR
BODYAMR × Elephant Parade London sculpture outside Harrods
BODYAMR × ELEPHANT PARADE — HARRODS LONDON
BODYAMR for Florence + The Machine — MTV Video Music Awards performance

BODYAMR × FLORENCE + THE MACHINE — MTV VMA PERFORMANCE / 2013

BODYAMR bespoke performance costume design for Caudwell charity, 2003

BODYAMR — CAUDWELL CHARITY LIVE / 2003 · DESIGN STUDY

BODYAMR bespoke gown design for Beyoncé, Cairo

BODYAMR × BEYONCÉ — CAIRO / 2013 · DESIGN STUDY

BODYAMR bespoke costume study for Florence and the Machine

BODYAMR × FLORENCE + THE MACHINE — VMA / 2013 · DESIGN STUDY

BODYAMR stage costume design illustration for Kylie Minogue

BODYAMR × KYLIE MINOGUE — PERFORMANCE COUTURE · DESIGN STUDY

BODYAMR bespoke performance costume illustration for Rihanna

BODYAMR × RIHANNA — STAGE COUTURE · DESIGN STUDY

01
COLLECTIONS02
CREATIVE DIRECTOR03
CELEBRITIES04
PERFORMANCES05
COLLABORATIONS06
PRESS & ARCHIVE