BODYAMR runway model wearing a black pleated mini dress with a sheer neckline, sculptural gold collar and gold ankle cuff.
BODYAMR runway model wearing a black sheer halter-neck evening gown with a dramatic thigh slit and flowing skirt.
BODYAMR runway model in a fluid ivory plunging-neckline evening gown cinched with a narrow gold belt.
BODYAMR runway model in an asymmetric black evening gown with a gold waist belt and sculptural gold embellishments along one leg.
BODYAMR runway model wearing a fitted black sequinned evening gown with a plunging V neckline and floor-length silhouette.
BODYAMR runway model in a voluminous ivory flowing gown with a plunging neckline and contrasting black waistband.
BODYAMR runway model wearing a black halter-neck evening gown with a sheer flowing skirt and dramatic high slit.
COLLECTIONSCREATIVE DIRECTORCELEBRITIES
PERFORMANCESCOLLABORATIONSPRESS
BODYAMR

FASHION
AS SPECTACLE

LONDON FASHION ARCHIVE
EXPLORE THE ARCHIVE ⟶
THE CREATIVE DIRECTOR

AMR ALI

Amr Ali is a British-born Omani fashion designer and creative director—an Arab voice in London fashion. Founder of BODYAMR and creative director of AMR Studio, his work spans London Fashion Week collections, eveningwear, interiors, art and image-making, connecting Oman and the Arab world with an international creative audience.

DISCOVER AMR ⟶

03 / THE RUNWAY

THE COLLECTIONS

BODYAMR COLLECTION ARCHIVE · 2002—2013

BODYAMR 2012 studio fashion collection, five models in sculptural black and white eveningwear by Omani designer Amr Ali.

BODYAMR 2012 — VIEW COLLECTION ↗

BODYAMR runway campaign: model in a black sculptural cutout evening gown with asymmetric draping and a high slit on a gold-lit catwalk.

COLLECTION 2011 — VIEW COLLECTION ↗

BODYAMR Resort 2011 fashion collection — black sculptural evening dress by Omani designer Amr Ali

RESORT 2011 — VIEW COLLECTION ↗

BODYAMR Collection 2010 — model in white draped two-piece eveningwear with a flowing long skirt, by Omani fashion designer Amr Ali.

COLLECTION 2010 — VIEW COLLECTION ↗

BODYAMR Collection 2009 — blush-pink draped top with black harem trousers, fashion archive by Omani designer Amr Ali

COLLECTION 2009 — VIEW COLLECTION ↗

BODYAMR Spring Summer 2008 lookbook, ivory ensemble

SPRING SUMMER 08 — VIEW COLLECTIONS ↗

BODYAMR Collection 2006 — British Fashion Council London Fashion Week promotional campaign with navy open-back dress and Union Jack

COLLECTION 2006 — VIEW COLLECTION ↗

BODYAMR Collection 2003 — black sculptural sheer veil look and sunglasses by Omani designer Amr Ali

BODYAMR — COLLECTION 2003 · VIEW ↗

BODYAMR Collection 2002 — turquoise satin and burgundy skirt, backstage image by Omani designer Amr Ali

BODYAMR — COLLECTION 2002 · VIEW ↗

02 / THE ICONS

WORN BY ICONS

THE BODYAMR CELEBRITY ARCHIVE

EXPLORE MORE 17 PHOTOGRAPHS ↗
Florence Welch performing live in a flowing BODYAMR dress with ensemble dancers and a theatrical stage set
01 / FLORENCE WELCH — BODYAMR

“BODYAMR. He is amazing. I’ve worn so many of his dresses…”

FLORENCE WELCH · FLORENCE + THE MACHINE · W MAGAZINE

Florence Welch performing live in BODYAMR with a billowing cream dress and dramatic red stage lights
02 / FLORENCE WELCH — BODYAMR
Florence Welch onstage wearing BODYAMR in an atmospheric concert performance
03 / FLORENCE WELCH — BODYAMR
Florence Welch — Florence + The Machine in BODYAMR batwing chiffon
04 / FLORENCE WELCH — BODYAMR
Florence Welch performing in BODYAMR
05 / FLORENCE WELCH — BODYAMR
BODYAMR × Beyoncé fashion image with a white draped gown in front of the Egyptian pyramids
06 / BEYONCÉ — BODYAMR
Kylie Minogue in BODYAMR — performance photograph 1
07 / KYLIE MINOGUE — BODYAMR

“BODYAMR IS ONE OF MY FAVORITE DESIGNERS”

KYLIE MINOGUE · ES MAGAZINE

Kylie Minogue in BODYAMR — performance photograph 2
08 / KYLIE MINOGUE — BODYAMR
Kylie Minogue in BODYAMR — performance photograph 3
09 / KYLIE MINOGUE — BODYAMR
Florence Welch performing in BODYAMR — image 1
10 / FLORENCE WELCH — BODYAMR
Florence Welch performing in BODYAMR — image 2
11 / FLORENCE WELCH — BODYAMR
Florence Welch performing in BODYAMR — image 3
12 / FLORENCE WELCH — BODYAMR
Florence Welch performing in BODYAMR — image 4
13 / FLORENCE WELCH — BODYAMR
Florence Welch performing in a white BODYAMR gown under blue concert lighting
14 / FLORENCE WELCH — BODYAMR
Whitney Houston wearing a black BODYAMR gown in concert, image 1
15 / WHITNEY HOUSTON — BODYAMR
Whitney Houston wearing a black BODYAMR gown in concert, image 2
16 / WHITNEY HOUSTON — BODYAMR
Paloma Faith performing in a turquoise BODYAMR dress with feathered headpiece
17 / PALOMA FAITH — BODYAMR
BODYAMR / MOVING IMAGE ARCHIVE

IN MOTION

Beyoncé — Ave Maria

2009 · LIVE PERFORMANCE ARCHIVE

Florence + The Machine

15 OCTOBER 2010 · THE ELLEN DEGENERES SHOW

Kylie Minogue — All The Lovers

2010 · LIVE PERFORMANCE ARCHIVE

VIEW ALL FILMS ↗

BODYAMR / THE MOVING IMAGE ARCHIVE

FASHION FILM PROJECTS

Independent film and photographic collaborations — an exploration of image-making beyond the runway.

Emma Summerton for BODYAMR

SPECIAL FEATURE / 01 / FASHION FILM · 2009–2010

EMMA SUMMERTON FOR BODYAMR

SPRING / SUMMER 2010

Spring / Summer 2010 — an independent fashion film by Emma Summerton for BODYAMR. Produced and premiered in 2009 at Somerset House, London. Emma Summerton stars in the film and co-directed and photographed it with Tony Notarberardino. Music collaboration: Donna McKevitt.

EXPLORE IN MOTION ↗

02 / PHOTOGRAPHIC COLLABORATION / 2005

EMMA SUMMERTON FOR BODYAMR

THE POLAROID SERIES · 2005

Emma Summerton for BODYAMR — Polaroid 1
EMMA SUMMERTON FOR BODYAMR · 2005
Emma Summerton for BODYAMR — Polaroid 2
EMMA SUMMERTON FOR BODYAMR · 2005
Emma Summerton for BODYAMR — Polaroid 3
EMMA SUMMERTON FOR BODYAMR · 2005
THE BODYAMR ARCHIVE

RED CARPET

Worn in the spotlight.

BODYAMR black evening gown photographed on a red carpet
JODIE KIDD IN BODYAMR
Katy Perry / BODYAMR
KATY PERRY / BODYAMR
Katy Perry / BODYAMR
KATY PERRY / BODYAMR
Katy Perry / BODYAMR
KATY PERRY / BODYAMR
CLAUDIA SCHIFFER in BODYAMR — red carpet archive
CLAUDIA SCHIFFER IN BODYAMR
BODYAMR navy evening gown at the British Fashion Awards
TARA PALMER-TOMKINSON IN BODYAMR
BODYAMR red carpet archive — awards ceremony, black evening gown
Juliette Lewis in BODYAMR at the 2006 MTV European Music Awards in Copenhagen
JULIETTE LEWIS / BODYAMR
Cheryl Cole in white and gold BODYAMR gown on The X Factor
CHERYL COLE IN BODYAMR
Juliette Lewis in burgundy BODYAMR dress at the Yves Saint Laurent Serpentine Gallery summer party
JULIETTE LEWIS — YVES SAINT LAURENT SERPENTINE GALLERY PARTY
KELLY OSBOURNE in BODYAMR — red carpet archive
KELLY OSBOURNE — OSCARS
BODYAMR red carpet — Golden Glamour
MILLA JOVOVICH — RESIDENT EVIL PREMIERE
DANNII MINOGUE in BODYAMR — red carpet archive
DANNII MINOGUE — BODYAMR RUNWAY SHOW, 2006
BODYAMR turquoise embellished dress with sheer floor-length skirt, Cosmopolitan Ultimate Women Awards 2010
BODYAMR ivory floor-length draped evening gown with plunging neckline on the red carpet
BODYAMR Hollywood Domino red carpet, black and ivory gown shown alongside its matching group photograph
BODYAMR cobalt blue slit gown styled with a black jacket at an evening event
Kylie Minogue in a coral gown at a red carpet event — BODYAMR celebrity archive
KYLIE MINOGUE IN BODYAMR
BODYAMR black evening gown at a red-carpet premiere, two views together of the full look
BODYAMR evening gown with metallic gold bodice and pale-grey flowing skirt at the National Television Awards
BODYAMR red carpet archive — British Heart Foundation event, evening gown
Rhona Mitra in pale pink BODYAMR gown at InStyle Warner Bros event
RHONA MITRA
Dannii Minogue in black and white BODYAMR ensemble at a promotional event
DANNII MINOGUE
BODYAMR ivory satin and navy draped evening gown at Glamour red carpet
BODYAMR glamorous black and gold red carpet portrait
Florence Welch in BODYAMR — image 5
Florence Welch
Florence Welch in BODYAMR — image 6
Florence Welch
Florence Welch in BODYAMR — image 7
Florence Welch
Beyoncé in Cairo wearing BODYAMR
Gillian Anderson at the Oscars wearing BODYAMR
Jodie Kidd wearing BODYAMR
Jade Ewen wearing BODYAMR at the BRIT Awards 2010, white draped backless dress
JADE EWEN / BODYAMR · BRIT AWARDS 2010
01 / 04

01 / THE IMAGES

EDITORIAL PHOTOGRAPHY

THE BODYAMR IMAGE-MAKERS ARCHIVE

VOGUE RUSSIA — BODYAMR · Fashion editorial, BODYAMR
VOGUE RUSSIABODYAMR ARCHIVE
BODYAMR · Fashion editorial
HARRODS · LONDON — Designer Room · The helicopter campaign, BODYAMR
HARRODS · LONDONBODYAMR ARCHIVE
Designer Room · The helicopter campaign
34 MAGAZINE — Desert editorial · BODYAMR, BODYAMR
34 MAGAZINEBODYAMR ARCHIVE
Desert editorial · BODYAMR
34 MAGAZINE — Coastal editorial · BODYAMR, BODYAMR
34 MAGAZINEBODYAMR ARCHIVE
Coastal editorial · BODYAMR
VOGUE ITALIA — Short and Tiny · Steven Klein, BODYAMR
VOGUE ITALIABODYAMR ARCHIVE
Short and Tiny · Steven Klein
HARRODS — Gold kaftan · Designer Studio, BODYAMR
HARRODSBODYAMR ARCHIVE
Gold kaftan · Designer Studio
BODYAMR fashion editorial with fur outfit in a marble hall
VOGUE RUSSIABODYAMR ARCHIVE
Fur & Marble · Editorial
VOGUE — The forest editorial, BODYAMR
VOGUE GERMANYBODYAMR ARCHIVE
The Forest Editorial
BODYAMR Tatler Couture Editorial, 2004 — white evening gown in a gold Art Deco interior
TATLER2004
Couture Editorial
TATLER — BODYAMR · White kaftan editorial, BODYAMR
TATLERBODYAMR ARCHIVE
Signature BODYAMR Kaftan
Vogue UK — Kick Up Your Heels, BODYAMR red dress fashion editorial, photographed by Catherine Servel
VOGUE UKBODYAMR ARCHIVE
Kick Up Your Heels · Catherine Servel
TIGER Magazine — Tuuli’s Movie, original image of Tuuli Shipster photographed by Rankin, Spring Summer 2011
TIGER · RANKIN2011
Tuuli’s Movie · Spring / Summer 2011
EXPLORE THE EDITORIAL ARCHIVE ↗

05 / IN PRINT

PRESS & ARCHIVE

BODYAMR Jalouse Paris Un jeune homme chic
Jalouse Paris — Un jeune homme chic
2007
BODYAMR British Vogue Vogue Spy: In the Fold
British Vogue — Vogue Spy: In the Fold
OCTOBER 2005
BODYAMR NET-A-PORTER BODYAMR Designer Profile
NET-A-PORTER — BODYAMR Designer Profile
2008
BODYAMR International Press BODYAMR Feature
International Press — BODYAMR Feature
BODYAMR GLAM · MARCH 2012 Vintage Inspiration with an Omani Twist
GLAM · MARCH 2012 — Vintage Inspiration with an Omani Twist
March 2012 · Pages 70–71
BODYAMR Harayer An Exclusive Portfolio
Harayer — An Exclusive Portfolio
DECEMBER 2011
BODYAMR Haute Muse Shape Shifter
Haute Muse — Shape Shifter
AUGUST 2011
BODYAMR British Vogue Best Dressed: Kylie Minogue
British Vogue — Best Dressed: Kylie Minogue
NOVEMBER 2010
BODYAMR Vogue Italia BODYAMR
Vogue Italia — BODYAMR
JUNE 2010
BODYAMR Harper's Bazaar Fashion Editorial
Harper's Bazaar — Fashion Editorial
2010
BODYAMR HELLO! Amr Ali — Dubai Fashion Week Debut
HELLO! — Amr Ali — Dubai Fashion Week Debut
2009
BODYAMR Jumeirah Magazine Sultan of Style
Jumeirah Magazine — Sultan of Style
2008
BODYAMR Layalina Amr Ali — Designer Profile
Layalina — Amr Ali — Designer Profile
DECEMBER 2006
BODYAMR Concierge BODYAMR Fashion Editorial
Concierge — BODYAMR Fashion Editorial
OCTOBER 2005
BODYAMR Grazia Sultan of Style
Grazia — Sultan of Style
BODYAMR The Independent UK Sultans of Style
The Independent UK — Sultans of Style
BODYAMR Emirates Woman Sultan of Style
Emirates Woman — Sultan of Style
BODYAMR Rising Star Amr Ali
Rising Star — Amr Ali
BODYAMR Evening Standard Claudia Schiffer in BODYAMR
Evening Standard — Claudia Schiffer in BODYAMR
BODYAMR International Press Showweek
International Press — Showweek
BODYAMR International Press Editorial Coverage
International Press — Editorial Coverage
BODYAMR The Hit List BODYAMR
The Hit List — BODYAMR
BODYAMR Grazia Fashion Feature
Grazia — Fashion Feature
→
VIEW MORE ↗
THE LONDON ARCHIVE   /   SELECTED WORKS04 FEATURED COLLABORATIONS

COLLABORATIONS.

EXPLORE ALL SEVEN ↗
BODYAMR x Gianmarco Lorenzi fashion collaboration — campaign with photographic camera flashes
01 / 2011 · FOOTWEAR

BODYAMR × GIANMARCO LORENZI

BODYAMR × HARVEY NICHOLS original campaign image
02 / ADVERTISING CAMPAIGN

BODYAMR × HARVEY NICHOLS

BODYAMR × ELEPHANT PARADE · ZARA MARTIN original campaign image
03 / LONDON 2010

BODYAMR × ELEPHANT PARADE · ZARA MARTIN

BODYAMR × MERCEDES-BENZ original campaign image
04 / FASHION COLLABORATION

BODYAMR × MERCEDES-BENZ

VIEW THE COMPLETE COLLABORATIONS ARCHIVE   ↗

THE BODYAMR ARCHIVE / 2000—2013

The Years

The collections. The performances. The people. The images. An illustrated history of BODYAMR, told in its own words and photographs.

DISCOVER THE YEARS ↗
01
COLLECTIONS02
CREATIVE DIRECTOR03
CELEBRITIES04
PERFORMANCES05
COLLABORATIONS06
PRESS & ARCHIVE