01 / THE BEGINNINGS
2002
BODYAMR's early London label
BODYAMR / AMR ALI / FASHION IN OMAN
From Oman.
Onto the international runway.
The London fashion house founded by Omani designer and creative director Amr Ali offers an early, documented chapter in the international story of fashion in Oman.
An original designer archive of London Fashion Week, collections, British Fashion Council recognition, international press and image-making.
ENTER THE HOUSE ↗
02 / THE RUNWAY
2005
Ready-to-wear debut at London Fashion Week
03 / THE CAMPAIGN
2006
British Fashion Council campaign recognition
THE DESIGNER
Amr Ali.
A singular point of view.
British-born and of Omani heritage, Amr Ali established BODYAMR in London. His perspective moved between cultures, bringing together fashion, music, art and a distinctive visual world.
As a creative director, he works across fashion, interior design, photography, art and image-making, connected by a singular approach to creating complete experiences.
DISCOVER THE IMAGE-MAKING ARCHIVE ↗
OMAN AND THE INTERNATIONAL STAGE
A chapter in the history of Omani fashion.
As early as November 2006, Gulf News described Amr Ali as the first Omani to establish a place on the international fashion stage. The report dates the beginning of BODYAMR to 2002 and its first ready-to-wear presentation at London Fashion Week to 2005. By November 2006, the British Fashion Council had selected a BODYAMR dress for London Fashion Week promotional posters; Vogue Italia profiled the label in 2010.
In November 2006, Gulf News reported that the British Fashion Council selected a BODYAMR dress for London Fashion Week promotional posters. In 2010, Vogue Italia profiled the label and its London runway presence.
EXPLORE THE ORIGINAL PRESS ARCHIVE ↗THE CONTEMPORARY RECORD
Recognised in print.
Remembered in fashion.
22 NOVEMBER 2006
Gulf News
A contemporary profile documenting BODYAMR's 2002 beginnings, 2005 Fashion Week debut and British Fashion Council campaign recognition.
READ THE ORIGINAL REPORT ↗29 JUNE 2010
Vogue Italia
Marta Casadei's profile of Amr Ali and the ready-to-wear label, recording the 2005 era and BODYAMR at London Fashion Week.
READ THE ORIGINAL PROFILE ↗